Popcorn And Wine?
This one is probably a first, but one that has tremendous potential. Movie goers in Toronto now have the option to order alcoholic drinks along with the regular popcorn and soda thanks to a pilot program to see if movies and booze mix. The downtown Varsity cinema recently got a special liquor license and now serves alcohol in four of its theaters. Dubbed the VIP theaters, customers can have a drink while watching the movie although tickets to the theater carry a $5 surcharge. The theater considers the move an extension of services offered to the customers as it already had a bar in the lounge. The move was prompted, as theater officials put it “By repetitive customer demand”.
The theater isn’t worried about any drunken patrons as there is a two drink maximum currently being enforced by the servers who deliver the drinks right to the customer’s seat. Prices are kept reasonable with a bottle of wine local beer costing $4.50 while a glass of house wine will set you back $4.99 while the whole bottle is for $22.18.
Oakville, SilverCity theater, Ont. Are set to follow suit, provided their liquor licenses go through. While Ontario will be the second province where the pilot program will be launched.
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